It’s the final countdown to soccer fever as fans across the country gear up for kick-off on June 11th.
But for many, there’s one thing that’s missing: an official kit. 80% say national team shirts, which cost nearly £100, are too expensive, according to a new survey.
Fans are also concerned about dirt and damage, with 50% choosing to wear cheaper T-shirts during games to keep them in original condition.
Asda has come to the rescue this summer with affordable shirts inspired by England and Scotland, available in-store at The George for just £12.
If the worst happens and your team is eliminated before the finals, you can still exchange your tournament shirt for another piece of clothing.
A spokesperson for Asda said: “Football shirts are a big part of the tournament culture, but fans, especially fair-weather fans who just want to enjoy the big moments, don’t have to spend a fortune to feel part of it.”
“At Asda, we are focused on helping our customers get more than just their money, and our George shirts offer fans an inexpensive way to support England and Scotland this summer.
“With the shirt exchange, we are going one step further, giving fans the freedom to wear it, celebrate, and exchange it for something more wearable if their team’s dream ends early.”
The survey found that despite cost concerns, 43% of people still want to wear their team colors during major tournaments. Approximately 44% said they felt involved in the event even if they weren’t following soccer closely.
More than half of Brits have given up on buying a football shirt because of price, with 74% saying current prices for football shirts are unaffordable, according to a survey.
Meanwhile, 58% said the right price for a football shirt was between £25 and £49.
George’s England and Scotland inspired prices start from just £5, giving fans a more affordable way to show their support throughout the tournament.
