Amazon has launched a new smart TV called Ember Artline that can transform into an art gallery displaying 2,000 works of art. Ahead of the 2026 FIFA World Cup, you can save up to £320 on both models.
Amazon has announced new additions to its smart TV lineup with the FIFA World Cup just weeks away. The retail giant has rebranded its flagship Fire TV collection to coincide with the debut of its “first-of-its-kind lifestyle” model, the Amazon Ember Artline.
To celebrate the launch, Amazon is offering up to £320 off on both models in the new Artline range, with the 55-inch model now £719.99, previously £949.99, and the 65-inch model £879.99 (was £1,199.99). However, this offer is ending soon, with Amazon setting an expiration date of Wednesday (May 20th) at 11:59pm.
Not only does Ember Artline offer 4K QLED picture quality and Dolby Atmos sound perfect for this summer’s World Cup, it’s also designed to blend seamlessly into any living space thanks to its striking exterior that mimics a framed work of art. This competes directly with Samsung’s The Frame, a collection of similarly styled 4K and QLED smart TVs designed to look like art canvases.
Amazon’s Ember Artline is available in 10 frame colors to match any decor, and you can easily turn your TV and entertainment hub into a virtual art gallery with 2,000 free artworks to display. These range from Impressionist masterpieces such as Monet to modern street art, murals and photography. It also features a “Match the Room” feature that utilizes AI technology to select artwork that matches the surroundings of the TV or display personal photos. According to the Daily Record, when it comes to watching TV content, Ember Artline offers a 4K QLED display with Dolby Vision and HDR10+, allowing soccer supporters to watch the World Cup in crystal-clear picture quality.
It runs on Fire TV’s modern user interface, giving you easy access to an extensive library of titles from streaming services like Netflix, Prime Video, and Disney+, as well as free-to-air channels like BBC iPlayer, ITVX, and YouTube. The World Cup will once again be broadcast free-to-air on BBC and ITV, but it’s important to note that you’ll need a paid subscription to watch certain content.
Artline also opens apps faster than previous versions thanks to its quad-core processor and offers smooth streaming and gaming through Wi-Fi 6 compatibility. Buyers will also get access to Amazon’s latest Alexa+ assistant, which lets them use voice commands to control their TVs and search for content.
Get Amazon’s 55-inch Ember Artline TV in time for the World Cup
£949.99
£719.99
Amazon
Buy now on Amazon
Amazon has announced its new Ember Artline TV ahead of the World Cup, cutting the price of the 55-inch model by £230.
After an ‘early access’ promotional period, Alexa+ will be free for Amazon Prime memberships and £19.99 per month for non-members. Amazon’s Ember Artline price is slightly higher than Samsung’s competing model The Frame, which retails for £699 for the 43-inch The Frame QLED 4K Vision AI Smart TV.
However, these models can reach a staggering price of £3,999 for the largest and latest 85-inch The Frame Pro 4K Vision AI Smart TV. Meanwhile, Sky is offering 20% off its Sky Glass collection in Rivals’ pre-World Cup sale, with the slim Sky Glass Air starting from £4.50 per month, but customers must also combine this with a Sky TV package from £15 per month.
As a newly launched product, Ember Artline has not yet received any customer reviews on Amazon, but tech experts at The Shortcut say it made a strong impression “from the get-go.”
“The Amazon Ember Artline TV impressed us from the start with the display’s matte finish that hides glare even in direct sunlight,” they said. “It also helps that the TV has a bright and colorful 4K QLED screen that shines brightly even in direct sunlight.
“Choosing with over 2,000 artworks can be overwhelming. If you’re not sure what’s best for your living space, you can have AI curate art and photos to match your interior. In addition to displaying artwork, Ember Artline provides superior image quality.
“Colors look vibrant and the contrast delivers smoky blacks. The TV also supports both Dolby Vision and HDR10+, so you can get the most out of the hassle of adjusting your TV.”
One of the Ember Artline’s shortcomings was also highlighted, with reviewers pointing out that the TV lacked a filmmaking or professional mode. Nevertheless, the praise continued, and they continued: “Ember Artline also has another impressive trick that lets you easily ask Alexa+ to move the show or sports game you’re watching to another TV anywhere in your home.
“This is a great feature if you want to keep watching a movie, move to the kitchen while you wash the dishes, and then return to the living room when you’re done.”
