aLionel Messi, 38, has transformed MLS and the club itself since joining Inter Miami in 2023. He scored 83 goals and provided 44 assists in 95 games, winning four titles with David Beckham’s side: the League Cup, Supporters’ Shield, Conference Championship and most recently, the MLS Cup.
But not only did he revolutionize American soccer, he also became an economic phenomenon generating billions of dollars for the city of Miami in tourism, hospitality, and real estate.
Messi makes an impact on and off the field
One of the clearest indicators of this phenomenon is the growth of the club itself, which has grown from a $585 million valuation to become MLS’ most valuable club with a value of approximately $1.45 billion, according to the Wall Street Journal. The impact was reflected in its revenue, with the franchise now generating more than $200 million annually.
Another indicator is the recently opened new “New Stadium”. The complex, which can seat 26,700 spectators and is valued at $1 billion, also includes commercial space, offices and a hotel.
In addition, Leo’s arrival in the United States paved the way for other competitions to be held in the country, including the 2024 Copa Amrica final in Miami Gardens (Argentina won twice), hosting eight matches of the FIFA Club World Cup, and now preparing to host seven matches of the FIFA World Cup.
Furthermore, organizations such as FIFA and clubs such as FC Barcelona have moved to the city, strengthening their central role in the business of football.
These events are not just for show. They are also a major economic driver, attracting thousands of fans, making them more attractive to investors.
Hotels, bars and restaurants will see an increase in revenue on match days, especially on days when Leo plays. His fans want to check “watching the player they think is the greatest of all time play” off their bucket list, and the stadium is packed to capacity for every game, even away games.
In short, Messi proved to be much more than just a star signing, he became an economic engine that could redefine the identity of an entire city.
