SSince Lionel Messi landed at the South Florida club, he not only changed the history of soccer in the United States, but also sparked a wave of inspiration that spread beyond the soccer field. Recognizing the Argentine star’s influence, Adidas began releasing a collection of boots and clothing that reflected the spirit of his new club, capturing the energy and atmosphere present in Miami in its designs.
Each launch is more than just a product, it’s also a tribute to Qatar, home to the 2022 World Cup Champions, and a city with the 2026 World Cup just around the corner. Messi and the German brand have joined forces once again to present a new special edition. This is an edition that not only dresses up players, but also tells a story with a fresh and striking design.
World champion unveils new F50 Messi “Luminous Aurora”
Adidas has created a product collection with colors inspired by Miami and its surroundings. First, the X Crazy Fast “Welcome to Miami” was held in October 2023, followed by the F50 “La Vida Tropical” in 2025, celebrating the Argentine star’s evolution in MLS, where Messi achieved his long-awaited league championship in 2025-26.
Now, with the “Aurora” collection, the Argentine star and Adidas are once again breaking into the collectibles and sporting goods market.
F50 Messi’s Luminous Aurora collection draws inspiration from Miami’s signature pastel pinks, aquamarines and vibrant tropical tones. With this color and the classic lines of the F50 model, the boots have been well-received by fans of the former Barcelona player and Argentina captain.
Along with the product launch, Messi uploaded a series of photos on social media where he can be seen wearing the new product. In another image, the Argentine number 10 is accompanied by his children and wife, all wearing products from the German brand’s new collection.
Thanks to Messi, Inter Miami becomes the most valuable club in MLS
Since he joined Inter Miami, the club’s revenue has quadrupled starting with the 2023 season, rising from $56 million in 2022 to nearly $200 million in the 2025-26 season. This boost created by Messi has propelled the South Florida club to the top of the rankings of Major League Soccer teams, according to a Forbes study.
Inter Miami’s current value is $1.35 billion, making it the most valuable franchise in MLS, surpassing LAFC, which held the top spot for the past three years, for the first time.
