IInterMiami CF today announced the renewal and expansion of its strategic partnership with Loews, officially elevating the home improvement leader to the club’s main partner. The new agreement marks a transformative moment for the club, building on a partnership that began in April 2024. Fresh off winning the 2025 MLS Cup title, Inter Miami CF are entering a short but decisive new era in their history as they prepare to open their new world-class stadium at Miami Freedom Park in 2026.
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Brand presence in team kits
As part of the expanded partnership, Inter Miami CF’s Official and Exclusive Home Improvement Partner will serve as the official jersey sleeve partner across Inter Miami CF’s First Team, MLS Next Pro Team and Academy Team, positioning the Loews brand across Inter Miami’s complete player development pathway. The elevated position highlights Lowe’s dedication and connection to the passion, culture and community of our loyal FTBO fans and football supporters.
As a founding partner of Miami Freedom Park, Lowe’s will work with Miami Freedom Park and its builder to support the construction of the entire development by serving as a key home improvement resource for specific construction needs, including a new stadium, entertainment district, open space, green space and more.
Additionally, Inter Miami CF recently announced Loews as the presenting partner of the Dreams Cup, further strengthening their shared commitment to the development of youth soccer and helping young athletes pursue their dreams on and off the pitch. Lowe’s continues to make big dreams come true through hard work and opportunity by supporting one of the fastest growing youth football events in North America. As a brand committed to solving family problems and making dreams come true, Lowe’s sees the Dreams Cup as a natural extension of its mission to uplift the next generation of athletes.
Lowe’s will also continue many of the signature elements of the original partnership, including custom annual community engagement events, on-site activations, and digital and social media integration that highlight Lowe’s commitment to communities across the nation and South Florida.
“We are proud to deepen our partnership with Loews as we enter a new chapter in our club’s history after winning the 2025 MLS Cup and preparing to open our new stadium at Miami Freedom Park,” said Xavier Asensi, Director of Business Operations at Inter Miami CF. “Our new collaboration reflects the strength of our relationship and our shared vision to make a lasting impact on the field, in our world-class stadium, and throughout South Florida’s soccer community.”
“Our expanded commitment to Inter Miami CF reflects our commitment to creating a space for fans of all ages to connect with the sport of soccer,” said Jen Wilson, Lowe’s Chief Marketing Officer and Senior Vice President. “Loews recognizes the national footprint and vision that Inter Miami CF is building. From the stadium to the sleeve to our connection with youth athletes through our Dreams Cup sponsorship, we couldn’t be more excited to strengthen our partnership and continue to connect our brand with MLS fans across the country.”
Lionel Messis – Inter Miami
Yesterday, executives from Inter Miami CF, Loews and Miami Freedom Park gathered to celebrate the partnership at a special reception at the Miami Freedom Park construction site. Inter Miami CF and Lowe’s look forward to continuing our shared mission to inspire the next generation, improve the game day experience, and make a year-round impact across South Florida.
Fans can lock in their seats for Inter Miami CF’s historic inaugural season, including the home opener on April 4 at Miami Freedom Park, by purchasing a season ticket membership.
