MClub América of Liga MX’s exico has signed a historic deal with General Atlantic, the New York-based global private equity firm that has acquired most of the most successful teams in Mexican soccer.
The agreement comes at a critical time for America as it looks to generate more revenue and grow internationally, and this strategic partnership strengthens all divisions of the club. The strategic alliance also includes Kraft Group, which owns the NFL’s New England Patriots, one of the most important and powerful teams in the world.
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Club America joins sports business elite with deal with General Atlantic
In a statement officially published on the official website of Club America and on the website of General Atlantic, the news of the investment in the Coapa club was announced, and the new company will own 49% of America together with Estadio Banorte and adjacent land, while the remaining 51% will remain in the hands of Grupo Oramani, of which Emilio Azcárraga Gián is the controlling shareholder.
The transaction is valued at approximately $490 million and is subject to customary adjustments upon completion of such large transactions. Emilio Azcárraga has made it clear that with this agreement America will not lose its essence and will maintain the style and history that the club has operated for many years.
The Azcarraga family will continue to lead Club América and the Estadio Banorte with majority control, as they have for decades, and will shepherd this project with the same passion that makes the stands tremble and the same determination that is required to wear the colors.
Emilio Azcarraga Jean will continue to serve as Chairman of the Board, leading the strategic direction of the club and stadium and working with a world-class team to ensure America continues to grow in Mexico and around the world.
What is General Atlantic and its partnership with Kraft Analytics Group?
Founded in 1980, General Atlantic is one of the world’s leading investors known for its vision to improve the human condition. The firm provides capital and strategic support to more than 830 companies around the world, and since opening an office in Mexico in 2015, it has invested more than $3 billion in 14 companies, bringing wealth to the country.
In addition to this investment, to further support the Alliance, General Atlantic and Oramani have partnered with Kraft Analytics Group (KAGR) to leverage their industry-leading customer data platform and unique fan experience and strategic consulting expertise.
The association was indirectly tied to an affiliate of the Kraft Group, owners of the New England Patriots (NFL) and New England Revolution (MLS).
American club brothers New England Patriots and New England Revolution
With this partnership, the United States becomes part of a very powerful group globally, which also includes the New England Patriots, an NFL franchise that is one of the top 50 most valuable sports franchises in the world, and the New England Revolution, an MLS team that continues to improve each season in its quest to win the league.
Although it is too early to think about issues regarding multiple ownership that may arise in certain international soccer events such as the Intercontinental Cup if Club América and New England Revolution have the opportunity to participate, this partnership will undoubtedly strengthen Emilio Azcárraga’s team and aim to win more titles and power in Liga MX.
