TThe World Cup has always been promoted as a global party, an event that goes beyond the pitch and takes over the streets, squares and parks. For the millions of fans who can’t afford stadium tickets, fan zones have historically been the perfect haven, with giant screens, a festive atmosphere, and free access. But ahead of the next World Cup, that spirit appears to be in crisis. In New York, soccer fans will have to pay around 10 euros just to watch a match on a giant screen, a decision that has already sparked outrage and will reignite debate over the growing commercialization of the tournament.
Fans who want to attend the so-called “FIFA Fan Festival” in the New York/New Jersey area must pay a fee. The event’s official website includes a link to purchase advance tickets that redirects you directly to Ticketmaster. There, fans can select the days they want to attend and see that access is not free.
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For example, if you want to watch the Mexico vs. South Africa game at Liberty State Park in Jersey City on June 11, your ticket will cost $12.50. Other games on the schedule have similar pricing, confirming that this is not an isolated case but a broader policy regarding access to these collective viewing areas.
dramatic change
This move is clearly a break with tradition. For decades, fan zones have been open spaces designed to promote inclusivity, attract tourists, and make locals feel part of the event without having to enter the stadium. Converting these spaces into paid venues would completely change that philosophy and once again exclude fans with fewer resources. At this time, it is not clear whether the decision to charge admission fees was taken directly by FIFA or whether it is the result of efforts by host cities and local organizers. Whatever the cause, the reputational damage could be substantial. The new cost is seen as a further twist at a time when match ticket prices have already been heavily criticized.
After the World Cup draw earlier this month, FIFA was forced to respond to a wave of criticism over its pricing system, which many described as the most expensive in the tournament’s history. Because of the initial costs, thousands of fans felt that the World Cup was becoming an event reserved for the economic elite.
In the face of media and public pressure, world football’s governing body introduced a small number of “more affordable” tickets for each match, priced at around 50 euros.

