TThis year is 2025, and with it comes changes that seemed inevitable. Lionel Messi and Cristiano Ronaldo are beginning to relinquish their historical dominance, not only on the biggest stages of sport, but also in the realm of global influence. Personal awards, media visibility, and now product markets reflect generational changes. In this context, the name Ramin Yamal stands out.
According to data published by the specialized portal Score90, the FC Barcelona winger is the footballer who has sold the most shirts worldwide so far this year. Since January 2025, Yamal has sold a total of 1.32 million copies, which is more than two of the sport’s absolute legends.
Lamine Yamal coaches Pedri in a no-drop game during practice
Messi and Lewandowski on the podium
In second place in the ranking is Lionel Messi, who sold 1.28 million shirts, driven by Inter Miami and the global phenomenon that continues to create a presence in MLS. Fellow Barcelona player Robert Lewandowski finished on the podium and earned $1.1 million, confirming the huge commercial weight that the Catalan club maintains internationally.
In fourth place is Kylian Mbappé, who has sold 1.02 million jerseys, and in fifth place is Vinicius Junior, who has sold close to 1 million jerseys. The rest of the top 10 is made up of internationally influential figures such as Jorgian de Arrascaeta (Flamengo), Cristiano Ronaldo (Al Nasr), Bruno Fernandes (Manchester United), Harry Kane and Rodrigo. The lowest sales volume in the ranking is approximately 779,000 units.
An economic phenomenon that brings smiles to Barcelona
Beyond symbolic prestige, Ramin Yamal’s leadership is also reflected in tangible numbers. In the official shop of FC Barcelona, the shirt of this young talent is on sale for a price of almost 114 euros. Combining these prices with the sales data published by Score90, it means that La Masia’s youth players generated a total income of approximately 135 million euros in 2025 alone.
Being compared to Messi means you’re doing well.
At just 18 years old, Yamal is not only one of the biggest prospects in world football, but also a global brand on the verge of serious expansion. “Messi is the greatest player of all time and being compared to him means I’m doing something right, but I try to be myself,” the player has said many times.
Courts are no longer the only place to compete for the throne. And in 2025, Lamine Yamal will become the new king off the court.
