Cristiano Ronaldo, star player for Portugal and Saudi Arabia’s Al Nasr, has taken an important step into the world of business by investing in Perplexity, an artificial intelligence (AI) platform that is emerging as a direct competitor to ChatGPT. The collaboration was announced in a video on social media, in which the Portuguese introduced the “Perplexity x CR7” experience and highlighted his role as an investor and brand ambassador.
Cristiano Ronaldo’s foray into technology with Perplexity joins other businesses owned by the Portuguese star, such as hospitality and health, and joins a trend of athletes taking part in high-growth investments.
Cristiano Ronaldo faces robot goalkeeper in impossible scoring challenge
Cristiano Ronaldo and Perplexity: Strategic partnership in artificial intelligence
Since April 3, 2025, Cristiano Ronaldo has officially announced his collaboration with Perplexity, demonstrating his commitment to innovation with a powerful message.
This artificial intelligence is valued at $20 billion and is growing rapidly, providing real-time answers through its AI engine to over 10 million queries every week, making it a useful tool for professionals and content creators, and positioning it as a direct competitor to ChatGPT, which CR7 has provided global visibility to.
How does Cristiano Ronaldo plan to incorporate AI into his sporting legacy?
The collaboration includes an experience called ‘Perplexity x CR7’, where fans can explore Cristiano’s footballing career in a comprehensive digital hub, a project that combines technology and sports history, allowing fans to interact with the records, achievements and highlights of Cristiano Ronaldo’s long career. Previously, the Portuguese star even confessed that he used the platform to prepare one of his speeches at the Portugal Football Globe.
But Cristiano Ronaldo is just hours away from learning his future at the 2026 World Cup, in what could be the biggest World Cup in history, with 48 nations competing to dethrone Lionel Messi’s Argentina.
