aThe agency, which is part of the global expansion of the Argentine Football Association (AFA), has announced together with Didi, a new alliance appointing the company as the official sponsor of Argentina’s national football team.
This strategic agreement brings together two forces that unite millions of people every day: mobility and football. Didi will accompany the world champions on their journey to the 2026 FIFA World Cup, establishing itself as the official ride of Argentina’s passion.
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Leandro Petersen, AFA’s Chief Commercial and Marketing Officer, said: “We are proud to welcome Didi as an official sponsor of the national team. This alliance not only adds a global leader in mobility to our institutional network, but also strengthens the values of connection, community and passion that identify Argentine football around the world.”
From Didi, a company representative said: “We want to become the official ride of the Argentina national team and be part of the passion of millions. Football and mobility have something in common.
Through this partnership, Diddy will offer exclusive benefits to drivers and passengers on national team matchdays, creating a unique experience that brings fans closer to the ‘Scaloneta’.
This agreement marks only the beginning of a long-term collaboration, with special activities and experiences planned on the road to the 2026 World Cup, integrating Didi as part of the celebrations, gatherings and journeys that strengthen intimacy with fans and move Argentina’s passions.
