FC Barcelona became the most followed sports club on YouTube last January, overtaking clubs such as Real Madrid and Liverpool. Due to a large part of the Asian Tour this summer, Bala was able to overtake the only sports organization that had gone ahead of the FIFA and the NBA. The club led by Joan Laporta ranked number one thanks to 23.8 million subscriptions.
The club’s commitment in Asia before the season increased the number of YouTube users, but not without controversy. Initially, Bara offered pre-season matches from Bara One, free if users were registered.
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Two days before the match against Vissel Kobe, the club released a pre-season “Pack” on its YouTube account for 9.90 euros. The broadcast of the match suffered complications for season ticket holders, and at halftime FC Barcelona, the best option was to provide all matches for free on the same platform. This has resulted in a significant increase in subscriptions.
Gamper’s extraordinary numbers
Barcelona’s broadcast to Como in Joan Gun Part Loffy was a success from the viewpoint of the club’s audience. Barcelona broadcast matches on its YouTube channel and recorded epic figures. The match has received a total of 18.7 million viewers, exceeding an average of over 1.8 million viewers.
The club continued to show that the Asian tour wasn’t just based on friendly matches. In China, the match was provided by Douyin, a platform unique to the Chinese market. The number of matches exceeded 1 million.
