The European championship final between England and Spain was aired on Sunday by both the BBC and ITV, with a clear winner from the viewer’s perspective
The BBC celebrated with Lioness on Sunday when it won the audience’s battle with ITV. Peak viewers of 12.2 million viewers made history in the Euro 2025 final, beating Spain in penalties to back-to-back European championship titles.
With the 16.4 million peak viewership between the BBC and ITV, the Final was the most viewed television moment on all television channels of 2025. The BBC says broadcast peaked with 11.6 million people across all TV audiences of 1-59% of BBC.
This number is small in number of ITVs, which has peaked with just 4.2 million viewers. However, ITV is pleased with a 5% increase in viewing share compared to when Britain was in the 2023 Women’s World Cup final.
Beeb also took the lead between England and Spain in last year’s men’s European Championship final. This time, the pitch results were different, but it was still BBC day.
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BBC Sport Director Alex Kay-Jelski commented:
“The incredible lioness took us on an emotional roller coaster, with millions of people immersed in the BBC coverage from start to finish — from post-live streaming analysis to millions of people with live pages and young audiences following the enormous numbers on social media.”
Which channel did you watch the final? Let us know in the comments section.
Both the BBC and ITV have already secured the right to broadcast the 2027 World Cup, hosted by Brazil. England was hit with a slight beat by Spain in the 2023 World Cup final.
The Lioness boss hopes this summer’s tournament will have a lasting impact following record television viewers and attendance in Switzerland. “The way I went through this tournament was that I had my level up again and the strength of the game was through the roof,” Wigman said after the final.
“We hope to further boost the match not only for the UK but also for women.”
The Dutch coach added: “The staff are trying very hard. They want to support the team, they prepare everything and the players are lovely to work together. I’m sure tears will come later. It’s ‘What’s going on here!’ We’re just trying to win every game and when it works it’s really good. ”
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Lioness will take it home again – Souvenir Edition
The legend of Salina Wigmann made history and brought football home once more after defending the title and winning the Euro 2025 in Switzerland. We have produced this special souvenir edition of women’s football news.
It’s packed with interviews with lionesses, special features, match-by-match paths to glory, and dozens of fantastic images. Click here to buy
