Victor Font has announced his strategic plan with Leo Messi. Barcelona’s presidential candidate says the only problem with the Argentine’s return is the presence of Joan Laporta. He also said that if elected, he would restore relations between the player and the Catalan club, hold a memorial match and appoint him honorary president so he could bid farewell from the pitch at the Spotify Camp Nou. In fact, Font’s intention is to bring back Messi from three areas: sports, organization, and commerce.
In terms of institutions, the Nosartre coach asserted that the Argentine player is a universal, unique and irreproducible asset. “His image transcends the realm of sport and projects to the world the values of Rose, the spirit of La Masia, the sense of ‘cul’ and a unique style of play. He is a living expression of the club’s values,” he said. Font therefore suggested that Messi should become the association’s honorary president. However, implementing this would require legislative amendments and parliamentary approval.
What would happen if Lionel Messi was born in every country?
He must retire and say goodbye to all the fans on the pitch
In the field of sport, Font reiterated that he wants Messi to say goodbye to Barcelona from the pitch rather than from the press room, as he did when he left the club. “He has to retire and he has to say goodbye to all the fans on the pitch. It depends solely on his will and his situation at the end of this year. When we talk about the sporting side, it also depends on the situation that Barcelona is in,” he said.
brand alliance
Finally, from a commercial point of view, he thought that combining both brands (Messi and Barça) could create a very strong alliance. “It will be an unbeatable union that could become the most powerful brand in the world, providing products that could bring new revenue to clubs, as in the case of Nike’s Michael Jordan and ON’s Roger Federer,” he explained.
Messi’s possible return would help begin the process of integrating the club’s legends, which is one of Font’s goals.
