WLionel Messi was making history in world football and Antonella Roccuzzo was quietly building an empire at her own pace. With a low profile, strategic decisions and a clear aesthetic identity, this Argentinean has collaborated with some of the world’s most powerful brands and established herself as a solid businesswoman who today earns millions of dollars.
Antonella Roccuzzo, more than ‘Messi’s wife’
Although her name is inevitably associated with Messi, Antonella Roccuzzo has used that fame to build her own career in the business world. Without controversial interviews or unnecessary exposure, she has transformed her image into a global brand associated with lifestyle, fashion and wellness. Her strategy was always clear. It was a consistent, unobtrusive, long-term project.
What does Antonella Roccuzzo do?
“Ant” has many projects and collaborations with influential brands, mainly in the fashion industry. Her figure is one of the most recognized figures in the lifestyle world, with around 40 million followers on Instagram, making the Argentinian a hugely influential digital creator. Additionally, her income sources are diverse.
Enfant: A project to support economic independence
At the heart of Antonella Roccuzzo’s empire is Enfant, the children’s clothing brand she founded in 2014 with her sister Paula, cousin Andrea Lo Menzo, and mother Patricia Blanco. Enfant is her most personal project. Antonella takes an active part in curating each collection, choosing simple garments, neutral colors and high-quality materials. This aesthetic reflects the style she chooses for her children, Thiago, Mateo, and Ciro.
Headquartered in Rosario, Enfant has expanded and is now present in over 30 multi-brand stores. The brand masquerades as a “mini-influencer” and exports a calm style that connects with families who prioritize design and functionality.
Fashion, Fitness, International Luxury
Already settled in Miami, her profile as a wellness influencer has been enhanced by her partnership with Alo Yoga, a multi-million dollar business collaboration that goes far beyond simple social media content.
Exclusive collaborations and global presence
In recent years, Antonella Roccuzzo has expanded her portfolio with impactful collaborations. The “Stanley 1913 x Ant” collection stands out because it combines traditional Argentine yerba mate with the American lifestyle. She also launched the CASETiFY capsule, which combines design and philanthropy.
Her time in Paris opened the door to luxury cosmetics, and she became an ambassador for Guerlain and Lancme, then Tiffany & Co., cementing her status as a top celebrity. She also frequently collaborates with Messi’s sponsor, Adidas. Antonella also appeared on the covers of magazines such as Vogue Latin America last year, diversifying her income and interests and proving why she’s so much more than Messi’s wife.
