GENEVA (AP) — TikTok FIFA has been named the first “preferred platform” for video content on social media during the Men’s World Cup, the soccer body announced on Thursday.
Our partnership with the World Cup gives creators special access. 48 countries competition From June 11th to July 19th, it will be held jointly in 16 cities: 11 cities in the United States, 3 cities in Mexico, and 2 cities in Canada.
FIFA announced that World Cup rights holders will be able to live stream some of the 104 matches on a dedicated hub on the TikTok app, which has more than 170 million users in the United States.
“Furthermore, a wider group of creators will have the opportunity to use and collaborate on FIFA archive footage.”
FIFA did not disclose the amount of the deal or details of the bidding process or competing bidders. YouTube was low level Sponsorship contract This included access for creators at the Qatar 2022 World Cup.
FIFA also did not specify what live content could be streamed this year at the tournament, where commercial partners’ exclusive rights are tightly protected.
TikTok’s partnership with MLS and Apple TV has created a platform that streams footage from a camera dedicated to following soccer great Lionel Messi as he plays in Inter Miami matches.
FIFA Director-General Matthias Grafström promised that fans will be “closer to the game than ever before behind the curtain.”
TikTok’s in-app World Cup hub will also offer fans “participation incentives” such as custom stickers, filters and gamification features.
” TikTok game plan “We’re turning fandom into measurable business results for our sports partners, with fans 42% more likely to watch a live game after watching sports content on TikTok,” said James Stafford, Global Head of Content.
TikTok became the most downloaded phone app in the world, while it was threatened with closure in the United States as a national security threat.
In December, TikTok’s China-based parent company ByteDance agreed to establish a joint venture in the United States Investors are Oracle, Silver Lake, and MGX. The deal is expected to be finalized later this month.
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