LONDON (AP) — Dynamic ticket pricing will not be used for the following performances. 2028 European Championshipsays the organizer.
This year’s Club World Cup in the United States was subject to wild swings after a controversial ticket sales strategy was implemented in which prices were determined based on demand. dynamic pricing Tickets will also be on sale for next year’s Men’s World Cup, with tickets ranging from $60 for group stage matches to $6,730 for the final.
But organizers of the next Euro in Britain and Ireland say the tournament will not follow FIFA’s example.
Mark Bullingham, chief executive of the English Football Association, said: “There will be no dynamic ticket pricing. I think that is well established.” “I think there are a few basic principles. One is that there is no dynamic ticket pricing, and the other is that about half of the tickets are in the Fan First category, which is Category 3 and the category below.”
Category 3 tickets for last year’s Euros were 60 euros ($70), and Fans First tickets were 30 euros ($35).
variable pricing strategy club world cup Standard tickets for the semi-final between Chelsea and Fluminense in New Jersey have dropped from $473.90 to $13.40.
In the UK, fans were critical when dynamic pricing was used for rock band Oasis’ sold-out tour.
FA chairman Debbie Hewitt said Euro tickets must be affordable.
“I want to make it clear to all of us that the revenue from this tournament is actually very important because it will be redistributed to football,” she said. “So it doesn’t make sense for us to say, ‘It’s free, everyone come.’ Because we’re not going to do the right thing by the game. But it’s equally right to be thoughtful and creative about how we can make it affordable and accessible to as many people as possible.”
Mr Bullingham said he was also considering subsidizing travel expenses for ticket holders.
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