{"id":33892,"date":"2026-05-18T18:59:45","date_gmt":"2026-05-18T18:59:45","guid":{"rendered":"https:\/\/eplvip.com\/index.php\/2026\/05\/18\/fifa-signs-new-world-cup-sponsorship-deal-with-gambling-industry\/"},"modified":"2026-05-18T18:59:45","modified_gmt":"2026-05-18T18:59:45","slug":"fifa-signs-new-world-cup-sponsorship-deal-with-gambling-industry","status":"publish","type":"post","link":"https:\/\/eplvip.com\/index.php\/2026\/05\/18\/fifa-signs-new-world-cup-sponsorship-deal-with-gambling-industry\/","title":{"rendered":"FIFA signs new World Cup sponsorship deal with gambling industry"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>GENEVA (AP) \u2014 FIFA has added a new gambling industry sponsor. <span class=\"LinkEnhancement\">2026 world cup<\/span> On Monday, it signed a regional agreement with Greece-based betting brand Betano covering Europe and South America.<\/p>\n<p>Betano became the first betting sponsor in World Cup history four years ago when parent company Kaizen Gaming signed a European-only deal for the 2022 tournament in Qatar. <\/p>\n<p>The amount was not disclosed for the new deal, which covers a 104-game tournament to be held in the United States, Canada and Mexico starting June 11.<\/p>\n<p>\u201cSince we first partnered with Betano four years ago, we have witnessed a true commitment to sporting integrity, finding new and engaging ways to bring fans closer to our games and entertain them,\u201d said Romy Guy, FIFA Chief Business Officer. <span class=\"LinkEnhancement\">stated in a statement<\/span>.<\/p>\n<p>FIFA <span class=\"LinkEnhancement\">deepened the relationship between gambling and gambling;<\/span> Two other World Cup-related deals are expected to generate more than $11 billion in revenue for soccer organizations this year.<\/p>\n<p>A newcomer to the prediction market ADI Predictstreet <span class=\"LinkEnhancement\">Signed as a top-tier World Cup partner<\/span> Last month, he reportedly signed a contract worth $150 million. The Abu Dhabi-backed company was established in the last week of March and received a gambling license in the British overseas territory of Gibraltar the following day. <span class=\"LinkEnhancement\">This was reported by the Norwegian magazine Josimar.<\/span><\/p>\n<p><span class=\"LinkEnhancement\">FIFA announced the deal in January<\/span> A partnership with data provider Stats Perform will allow some online betting operators to live stream World Cup matches. The agreement also gives exclusive betting rights to thousands of matches around the world hosted by national soccer bodies and live-streamed by FIFA. <\/p>\n<p>Although FIFA has completed the commercial transaction, its Code of Ethics formally prohibits players, officials and agents from participating in &#8220;bets, gambling, lotteries or similar events or transactions, directly or indirectly, in connection with football matches or competitions&#8221;.<\/p>\n<p>Mr Betano also partnered with European football body UEFA to sponsor the men&#8217;s 2024 European Championship. The betting brand is also a sponsor of the Europa League and is paying to wear the jersey of English club Aston Villa, who will play in Wednesday&#8217;s final of the competition.<\/p>\n<p>___<\/p>\n<p>AP World Cup coverage: <span class=\"LinkEnhancement\">https:\/\/apnews.com\/hub\/fifa-world-cup<\/span><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/apnews.com\/article\/world-cup-fifa-betting-gambling-sponsor-c93839cfbe0f5ad230accfac8c48adcf\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GENEVA (AP) \u2014 FIFA has added a new gambling industry sponsor. 2026 world cup On Monday, it signed a regional agreement with Greece-based betting brand Betano covering Europe and South America. Betano became the first betting sponsor in World Cup history four years ago when parent company Kaizen Gaming signed a European-only deal for the<\/p>\n","protected":false},"author":1,"featured_media":33893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-33892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soccer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FIFA signs new World Cup sponsorship deal with gambling industry - EPL VIP \u2013 Latest English Premier League News &amp; Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eplvip.com\/index.php\/2026\/05\/18\/fifa-signs-new-world-cup-sponsorship-deal-with-gambling-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA signs new World Cup sponsorship deal with gambling industry - EPL VIP \u2013 Latest English Premier League News &amp; Updates\" \/>\n<meta property=\"og:description\" content=\"GENEVA (AP) \u2014 FIFA has added a new gambling industry sponsor. 2026 world cup On Monday, it signed a regional agreement with Greece-based betting brand Betano covering Europe and South America. 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