women’s sports<\/span> Revenue is expected to exceed $3 billion in 2026, significantly higher than the $2.4 billion in revenue in 2025, according to a report released Wednesday. <\/p>\nInternational women’s sports revenues have increased by 340% over the past four years, according to a report prepared by accounting firm Deloitte. This not only fosters investment in the women’s sports ecosystem, driving further growth, but also increasing expectations from fans, athletes, investors and business partners. <\/p>\n
\u201cWomen’s sports are entering a new phase defined by scale, structure and sustained investment,\u201d Alicia Hatch, chief commercial officer of U.S. sports and women’s sports leader at Deloitte, said in a statement. \u201cIncreasing valuations and expanding revenue streams are consistent with a maturing market where leagues, sponsors and media partners are building for long-term success.\u201d<\/p>\n
The report states: Game changer: Unlocking the potential of women’s sports<\/span>\u201d looks at three main revenue types: commercials, broadcast and matchday. Commercial revenue accounts for the largest share at 45%.<\/p>\nsoccer<\/span> and basketball<\/span> These are expected to be the most revenue-generating in women’s sports, each accounting for 35% of overall revenue. New competitions such as Unrivaled Basketball and new leagues such as soccer’s Canadian Northern Super League are driving growth. <\/p>\nThe majority of global revenue in 2025 will be generated by North America (53%), followed by Europe (16%), and that trend is expected to continue this year. <\/p>\n
But Deloitte also cited the 2025 Women’s Rugby World Cup, which drew a record 82,000 fans for the final in London, and last year’s Women’s Cricket World Cup. Eight new women’s leagues have been launched in North America since 2020. <\/p>\n
“Women’s sports are thriving, defined by truly transformative growth and rapidly expanding global fan bases,” said Deloitte US Chairman Lara Abrash. \u201cWith global revenues expected to exceed $3 billion this year, the conversation has moved beyond proving value to intentionally building a durable, world-class foundation for the future.\u201d<\/p>\n
___<\/p>\n
https:\/\/apnews.com\/hub\/womens-sports<\/span><\/p>\n<\/p><\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"global women’s sports Revenue is expected to exceed $3 billion in 2026, significantly higher than the $2.4 billion in revenue in 2025, according to a report released Wednesday. International women’s sports revenues have increased by 340% over the past four years, according to a report prepared by accounting firm Deloitte. This not only fosters investment<\/p>\n","protected":false},"author":1,"featured_media":29395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-29394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soccer"},"yoast_head":"\n
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