{"id":19719,"date":"2026-01-08T22:23:23","date_gmt":"2026-01-08T22:23:23","guid":{"rendered":"https:\/\/eplvip.com\/index.php\/2026\/01\/08\/tiktok-partners-with-fifa-in-2026-world-cup-video-content-deal\/"},"modified":"2026-01-08T22:23:23","modified_gmt":"2026-01-08T22:23:23","slug":"tiktok-partners-with-fifa-in-2026-world-cup-video-content-deal","status":"publish","type":"post","link":"https:\/\/eplvip.com\/index.php\/2026\/01\/08\/tiktok-partners-with-fifa-in-2026-world-cup-video-content-deal\/","title":{"rendered":"TikTok partners with FIFA in 2026 World Cup video content deal"},"content":{"rendered":"


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GENEVA (AP) \u2014 TikTok<\/span> FIFA has been named the first “preferred platform” for video content on social media during the Men’s World Cup, the soccer body announced on Thursday.<\/p>\n

Our partnership with the World Cup gives creators special access. 48 countries competition<\/span> From June 11th to July 19th, it will be held jointly in 16 cities: 11 cities in the United States, 3 cities in Mexico, and 2 cities in Canada.<\/p>\n

FIFA announced that World Cup rights holders will be able to live stream some of the 104 matches on a dedicated hub on the TikTok app, which has more than 170 million users in the United States.<\/p>\n

“Furthermore, a wider group of creators will have the opportunity to use and collaborate on FIFA archive footage.”<\/p>\n

FIFA did not disclose the amount of the deal or details of the bidding process or competing bidders. YouTube was low level Sponsorship contract<\/span> This included access for creators at the Qatar 2022 World Cup.<\/p>\n

FIFA also did not specify what live content could be streamed this year at the tournament, where commercial partners’ exclusive rights are tightly protected.<\/p>\n

TikTok’s partnership with MLS and Apple TV has created a platform that streams footage from a camera dedicated to following soccer great Lionel Messi as he plays in Inter Miami matches.<\/p>\n

FIFA Director-General Matthias Grafstr\u00f6m promised that fans will be “closer to the game than ever before behind the curtain.”<\/p>\n

TikTok’s in-app World Cup hub will also offer fans “participation incentives” such as custom stickers, filters and gamification features.<\/p>\n

” TikTok game plan<\/span> “We’re turning fandom into measurable business results for our sports partners, with fans 42% more likely to watch a live game after watching sports content on TikTok,” said James Stafford, Global Head of Content.<\/p>\n

TikTok became the most downloaded phone app in the world, while it was threatened with closure in the United States as a national security threat.<\/p>\n

In December, TikTok’s China-based parent company ByteDance agreed to establish a joint venture in the United States<\/span> Investors are Oracle, Silver Lake, and MGX. The deal is expected to be finalized later this month.<\/p>\n

___<\/p>\n

AP Soccer: https:\/\/apnews.com\/hub\/soccer<\/span><\/p>\n<\/p><\/div>\n


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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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